heuristic_models {ChannelAttribution} | R Documentation |
Estimate theree heuristic models (first-touch, last-touch, linear) from customer journey data.
heuristic_models(Data, var_path, var_conv, var_value=NULL, sep=">")
Data |
data.frame containing paths and conversions. |
var_path |
column name containing paths. |
var_conv |
column name containing total conversions. |
var_value |
column name containing total conversion value. |
sep |
separator between the channels. |
An object of class
data.frame
with the estimated number of conversions and the estimated conversion value attributed to each channel for each model.
Davide Altomare (davide.altomare@gmail.com).
## Not run: library(ChannelAttribution) data(PathData) heuristic_models(Data,"path","total_conversions") heuristic_models(Data,"path","total_conversions",var_value="total_conversion_value") ## End(Not run)